"The daily diagrams are submitted to us and the interns get to work combing through them for any meaning or point that accidentally slipped through. If they find one that Josh submitted actually has a point it is immediately incinerated and we request a new, truly pointless drawing from Josh"
1. Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough down to the last detail 9. Good design is environmentally-friendly 10. Good design is as little design as possible
Macro metaphors, on the other hand, are big—like an interface that looks like a three-ring binder with translucent multi-colored plastic divider tabs…for end users, macro metaphors are dishonest, no matter how you slice ‘em.